The Pandemic hit us hard, forcing us to change our working environment to a safer place. We ran our pre-production and production virtually. Taking full note of their objectives and pain points, we dive deeper into MIDA’s requirements by setting on a full URS session with Subject Matter Experts and stakeholders. We conducted testing with immediate stakeholders, real users, actual clients and individuals of diverse backgrounds to determine the website’s usability.
We then curated volumes of research into a distinct website structure dedicated to presenting Malaysia as an investment hotspot. Our methods included card sorting, MUT, prototype creation, user interviews, and questionnaires. To successfully organise the user experience, we blended user-centric authoring with SEO optimization with bespoke information architecture.
We filled the website with infographics, figures and graphs to grab the reader’s attention. All PDF documents and downloadable materials are organised into a specific space for easier navigation. The User Journey has been upgraded to persuade investors to invest in Malaysia regardless of their background.