Co-opBank Pertama Social Media Content
Co-opbank Pertama Malaysia Berhad is a cooperative bank incorporated under the Cooperatives Act 1993 and formerly known as "The Province Wellesley Co-operative Banking Union Limited" when it was founded on June 7, 1950. It is one of the few leading cooperative banks in Malaysia that provides reasonable and ‘Shariah-compliant financial services to its members.
Client
Co-opbank Pertama Malaysia BerhadServices
Social Media CampaignChallenges
The project’s objective is to celebrate the festive seasons with the appreciation of frontline workers during the pandemic and MCO via social media. One of the challenges faced is the materials needed for the stock photos and images due to the policies from CBP and the copyright as well as the content write-up.
execution
We incorporate image alteration, company branding, and identity while developing social media content postings. We strictly adhere to our client’s expectations and meet them according to their preferences and requirements, such as using different licences for stock images for various photo usages. We also ensure that everyone is aware of the copyright lines to avoid any legal conflicts when the products are in use. to dip into the analytics of these posts, and using its metrics we upscaled the post’s content and visual treatment.
We also furnish solutions for creating a microsite that connects to their social media in order to fully utilise analytics and restrategize the content to personalize it to target audiences. The incorporation of quantitative indicators into their marketing activity is also evident in the design of social media postings.
Result
- Attractive artwork
- Brand-accurate content and design
Testimony
“I liked their sense of ownership of the project.”
