IC-CFS

The IC-CFS (Improving Connectivity with the Central Forest Spine) project is a joint effort by the Malaysian government and international organisations to protect biodiversity and ecosystem services in three essential Central Forest Spine regions. Our mission to restore forest complex connection is on track to be a success. We envisage a connected forest, a refuge rich in flora and fauna that helps our community by sustaining biodiversity and ecological services.

Client

Improving Connectivity with the Central Forest Spine

Services

Website Development

Challenges

IC-CFS wants to communicate to its audience about improving connectivity in the Central Forest Spine and generate unique brand identity, establishing it as a stand-alone organisation. Supported by some of the largest environmental organisations and agencies, IC-CFS struggles to set a good, authentic footing for its online presence. They also want a central information hub for the general public and other stakeholders.

execution

By planning out an ideal content strategy, we created a sitemap with a simplified information architecture at the first-level navigation. We incorporated SEO, Meta Tags and Alt Tags optimisations in different elements of the website. We align the website with CFS’s initiatives by integrating inspirational hero images and infographics to highlight vital information. Besides that, we also customize the website’s design to match the content styling.